Activation created at the Punta Carretas Shopping mall in Montevideo to remind the customers to use their MasterCard for whatever they desired. A tower of shopping bags, four-stories high, carried by a mannequin, as if it was a woman walking along with her purchases.
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ALFONSO LOURIDO
Art Based Creative Director
Birthplace: Montevideo - Uruguay
Cellphone: (00 598) 94513537
Contact: louridografix@gmail.com
Art Based Creative Director
Birthplace: Montevideo - Uruguay
Cellphone: (00 598) 94513537
Contact: louridografix@gmail.com
In advertising, I worked as Creative Director in Alquimia (advertising agency, Uruguay) and as Art / Creative Director in McCann Erickson (Uruguay). Also, most recently, I was the General Creative Director of the advertising agencies Delta (Ecuador) and TBWA (Ecuador). With an experience of 10 years in international agencies, I worked with clients such as: General Motors, Coca-Cola, American Airlines, Absolut Vodka, BDF Beiersdorf (Nivea), MasterCard, Johnson&Johnson, Martini-Bacardi, Nestlé, L’Oréal, BankBoston, among others. My ads have been recognised and awarded in both national and international festivals.
© All the works exhibited in this blog were created, designed and art directed by Alfonso Lourido.
© All the works exhibited in this blog were created, designed and art directed by Alfonso Lourido.
