Alfonso Lourido: Direct Marketing

Showing posts with label Direct Marketing. Show all posts

Direct Marketing - El País Newspaper (Plate)

Copy: Clean your plate.

Copy: We invite you to dine with us at Panini's restaurant.

Copy: Next monday, at 8 PM.
We are going to have a wonderful time.

This was an invitation for the main customers of the Newspaper El País. You would receive a plate in your home that seemed to be dirty with sauce and a piece of bread. In Uruguay there’s a tradition that when you eat a delicious meal and you are among friends or family, you clean your plate with a piece of bread and then eat it, of course. The invitation showed the wonderful time the guests were going to have.

Direct Marketing - MasterCard (Dance)

Copy: Clothing and shoes for the New Year's cocktail party: 3.200 pesos.
To start practicing your dance steps right now: priceless.Invitation made for the annual MasterCard Party. By putting your finger in the pre made holes you could make the invitation character dance.

In advertising, I worked as Creative Director in Alquimia (advertising agency, Uruguay) and as Art / Creative Director in McCann Erickson (Uruguay). Also, most recently, I was the General Creative Director of the advertising agencies Delta (Ecuador) and TBWA (Ecuador). With an experience of 10 years in international agencies, I worked with clients such as: General Motors, Coca-Cola, American Airlines, Absolut Vodka, BDF Beiersdorf (Nivea), MasterCard, Johnson&Johnson, Martini-Bacardi, Nestlé, L’Oréal, BankBoston, among others. My ads have been recognised and awarded in both national and international festivals.

© All the works exhibited in this blog were created, designed and art directed by Alfonso Lourido.