Alfonso Lourido: Outdoor

Showing posts with label Outdoor. Show all posts

Outdoor - Nestlé Purina Cat Chow (Wool)

Copy: More energy.

Wool was used to entangle trees and street lights surrounding the billboard, as if the cat itself had done the mischief.

Outdoor - Nestlé Purina Cat Chow (Eyes)

Copy: witch should be the one for me?
The cat eyes moved like if he was looking for the proper one for himself among the variety of products and their particular benefits below.

In advertising, I worked as Creative Director in Alquimia (advertising agency, Uruguay) and as Art / Creative Director in McCann Erickson (Uruguay). Also, most recently, I was the General Creative Director of the advertising agencies Delta (Ecuador) and TBWA (Ecuador). With an experience of 10 years in international agencies, I worked with clients such as: General Motors, Coca-Cola, American Airlines, Absolut Vodka, BDF Beiersdorf (Nivea), MasterCard, Johnson&Johnson, Martini-Bacardi, Nestlé, L’Oréal, BankBoston, among others. My ads have been recognised and awarded in both national and international festivals.

© All the works exhibited in this blog were created, designed and art directed by Alfonso Lourido.