In order to get the people involved in the fight against cigarette-smoking, in the parking lot of the Recreo Shopping mall, they had the chance of contributing to this cause through an exemplary action.
In advertising, I worked as Creative Director in Alquimia (advertising agency, Uruguay) and as Art / Creative Director in McCann Erickson (Uruguay). Also, most recently, I was the General Creative Director of the advertising agencies Delta (Ecuador) and TBWA (Ecuador). With an experience of 10 years in international agencies, I worked with clients such as: General Motors, Coca-Cola, American Airlines, Absolut Vodka, BDF Beiersdorf (Nivea), MasterCard, Johnson&Johnson, Martini-Bacardi, Nestlé, L’Oréal, BankBoston, among others. My ads have been recognised and awarded in both national and international festivals.